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2019 The Latin America and Caribbean Roadshow



APRIL 2019



2019 The Latin America and Caribbean Roadshow in Leeds.


A fantastic international trade event took place in Leeds last week. 80 British companies attended the seminar and heard ABI's sales manager Willian Santos speak on some of our success stories as a global exporter. Great Q&A session at the end and 1-2-1 meetings with top quality teams from the DIT in Brazil, Colombia, Peru and Mexico. ABI would like to thank the Department for International Trade (DIT) for featuring the business as a case study and to Her Majesty Trade Commissioner Joanna Crellin and her LATAC team for the feedback and great insights.


Willian Santos, International Sales Manager at ABI Electronics, commented:


“ABI has been actively exporting to Latin America for nearly 30 years. It is a strategic region for ABI with fantastic opportunities for further growth. In fact, my target is to double our current level of sales to Latin America by 2023.”


“We continue to expand our customer base in Brazil with important contracts won recently with Brazil’s Ministry of Defence. Mexico and Colombia are two other countries were ABI has been investing in establishing a foothold. It is paying off since ABI’s largest order ever came from Colombia just a few years ago.”


“British products are highly regarded in Latin America and we take pride in being able to offer high-quality electronic test and diagnostic equipment that are fully designed and made in Yorkshire. Our partnership with the DIT goes back 20 years and we appreciate their support opening doors and helping us win high-profile orders in the region. Latin America has its challenges but it’s a land full of opportunities. If you’re not already exporting to the region you’re missing out!”


Read here the official press release


Department of International Trade (DIT)


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